When practice performances stop making sense: a practice-based study on moral conflicts in plant-based food consumption
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Sorvari, K., & Leipämaa-Leskinen, H. (2026). When practice performances stop making sense: a practice-based study on moral conflicts in plant-based food consumption. Consumption Markets & Culture. https://doi.org/10.1080/10253866.2026.2715501
© 2026 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
Lataukset22
Pysyvä osoite
Kuvaus
This study advances understanding of how morality can disturb the maintenance of sustainable practices. Focusing on plant-based eating, we analyse how moral conflicts catalyse misalignments in the teleoaffective structure of plant-based food consumption practice. We conceptualise teleoaffective misalignments as disconnects between the normative ends, beliefs, tasks and emotions considered appropriate within a practice’s teleoaffective structure. Utilising a large set of qualitative data from self-reported vegan and vegetarian consumers, our analysis reveals that moral conflicts disrupt smooth performance of the practice, leading to situations in which the practice does not make sense to its practitioner. We contribute to practice theoretical consumption research by clarifying the conceptualisation of teleoaffective practice misalignments from the viewpoint of morality. Furthermore, the study provides an empirical account of the practice of plant-based eating becoming vulnerable or temporarily failing to perform, addressing how moral ideals continuously shake the successful performance of consumption practices.
Emojulkaisu
ISBN
ISSN
1477-223X
1025-3866
1025-3866
Aihealue
Kausijulkaisu
Consumption markets and culture
OKM-julkaisutyyppi
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä (vertaisarvioitu)