Theorizing goods and services as practices: How they interrelate and cocreate and codestroy value
Pysyvä osoite
Kuvaus
© The Author(s) 2026. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
The development of marketing theory continues to rest on the assumption that services and goods have distinct value creation implications. To further advance such theorizing and enhance the practical applications of marketing knowledge, this paper applies practice theory and the emerging Services-as-Practices framework to conceptualize goods, distinguish them from services, and integrate both within a common practice-based framework. The paper contributes by: (1) identifying a practice-based goods construct that captures how they cocreate and codestroy value, (2) differentiating the practice-based conceptualizations of goods and services in separate frameworks, and (3) relating these conceptualizations within a common framework that explains their mutual value cocreation and codestruction.
Emojulkaisu
ISBN
ISSN
1741-301X
1470-5931
1470-5931
Aihealue
Kausijulkaisu
Marketing theory
OKM-julkaisutyyppi
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä (vertaisarvioitu)