The Influence of Digital Leadership on Employee Performance in the Hybrid Work Context of Technology-Based MNCs.

The evolution of digital technologies has led multinational corporations to reorganize their work processes, and hybrid approaches have become the primary mode of operation. This study aims to examine the impact of digital leaders on the hybrid employees in technology based MNCs. Moreover, it explores into the deep of feedback-support loop of digital leader in hybrid environments Finally, the study combine these two areas into a clear and transparent understanding approach that will outline the influence of digital leaders to employee work performance A qualitative approach was used in this study. The data for this study was collected through semi-structure interviews of employees working in various European and American technology based MNCs. The data was analysed and processed manually due to the small number of sample sizes. The sample consists of 7 employees working in hybrid setups in different technology based MNCs. This study extracts the impact of digital leadership on employee performance in hybrid workplaces within technology based MNCs. The leader's consistent delivery of real-time feedback increased clear vision, goal, autonomy, and engagement. On the contrary, irregular availability reduced performance, specifically in an asynchronous, time-zone differentiated work place. Overall, the findings emphasize on the role of a digital leader as a key factor in sustaining employee long term performance in hybrid workplaces. The thesis contributes to the understanding of digital leadership by developing a multiple sided model that includes more than technical competence and includes clarity, emotional intelligence, and cultural awareness. It offers new insights into hybrid work by recognizing certain unique circumstances, such as time zones and cultural differences, as distinct sources of emotional stress. Finally, a digital leader should integrate technological competence, emotional intelligence, consistent communication, and the ability to cope with the dynamic hybrid work environment.