On the Product Development Times in various Market Properties
Osuva_Al Kindi_Summad_Shamsuzzoha_2019.pdf - Hyväksytty kirjoittajan käsikirjoitus - 564.37 KB
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In this paper we present a decision analytic to analyze different product development scenarios and obtain the optimal recommendation on the product development time. These scenarios differ in many aspects such as the product complexity level, the competitor's quality level, price demand-sensitivity. The objective to generate managerial insights on how much time should a company spent in the development when theses market characteristics differ. In general, product development time is sensitive to this market and yet the optimal strategy varies.
Emojulkaisu
2019 8th International Conference on Modeling Simulation and Applied Optimization (ICMSAO) : Manama; Bahrain; 15 April 2019 through 17 April 2019
ISBN
978-1-5386-7684-4
ISSN
2573-5276
2473-4748
2473-4748
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