Strategies of Neste, UPM, and Metso Outotec: Aligning Corporate Practices with sustainable investor Preferences

This study examines the sustainability strategies of Neste, UPM, and Metso Outotec by analyzing their annual reports. It reveals each company's response to investor demands, integration of sustainability into corporate strategy, and alignment with global sustainability goals. Key findings demonstrate a strong commitment to sustainability across all three companies, with systematic strategy development processes. Neste emphasizes environmental responsibility and innovation, UPM focuses on renewable resources, and Metso integrates sustainability into core strategies. The study highlights the importance of sustainability assessments and the integration of Sustainable Development Goals (SDGs) into corporate strategies. It also underscores the significance of tailored innovations and consideration of reputational risks and regulations. Overall, the study offers insights for companies aiming to enhance sustainability and achieve business goals