Value co-creation and co-production in startup-corporation relationships: understanding startup expectations
Toivola, Tiia (2019)
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Tiivistelmä
Startups are entering and disrupting the traditional industries. However, business relationships between startups and large corporations can be challenging. Due to the asymmetries in size, resources and market access, startups and large corporations face several challenges in establishing a mutually beneficial relationship that could facilitate innovation. Moreover, expectations on both sides remain often hidden.
The purpose of this study is to give a comprehensive understanding of value co-creation and coproduction in startup-corporation relationships in the form of an embedded single case study. This study takes an interpretative view to the empirical evidence to distinguish the most critical expectations. By combining the theory of inter-organizational relationships, and value co-creation and co-production this study develops a theoretical framework for understanding startups expectations in such a dyadic relationship. Moreover, these expectations are categorized to (1) fuzzy (2) implicit and (3) unrealistic expectations.
The findings indicate that understanding startups expectations could mitigate asymmetrical hurdles, resulting in long-term relationship quality between startups and large corporation. The findings offer business executives and startups strategic and managerial insights to better understand the startups expectations.
The purpose of this study is to give a comprehensive understanding of value co-creation and coproduction in startup-corporation relationships in the form of an embedded single case study. This study takes an interpretative view to the empirical evidence to distinguish the most critical expectations. By combining the theory of inter-organizational relationships, and value co-creation and co-production this study develops a theoretical framework for understanding startups expectations in such a dyadic relationship. Moreover, these expectations are categorized to (1) fuzzy (2) implicit and (3) unrealistic expectations.
The findings indicate that understanding startups expectations could mitigate asymmetrical hurdles, resulting in long-term relationship quality between startups and large corporation. The findings offer business executives and startups strategic and managerial insights to better understand the startups expectations.