How Can Intelligent Persona Systems Support Online Advertisers’ Daily Work Tasks?

Toimittaja(t)

Springer
2025-03-14
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Osuva_Salminen_Kaate_Olkkonen_Yang_Jung_Jansen_2025.pdf
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Pysyvä osoite

https://urn.fi/URN:NBN:fi-fe2025080480828

Kuvaus

©2025 Springer. This is a post-peer-review, pre-copyedit version of an article published in The Design of Human-Centered Artificial Intelligence for the Workplace. The final authenticated version is available online at: https://doi.org/10.1007/978-3-031-83512-4_10
This chapter discusses the role of personas—more particularly, intelligent personas—which are personas enabled by intelligent systems, in online advertising work. Through a conceptual analysis, we find that intelligent personas can contribute to all central parts of the online advertising work process, including segmentation, targeting, ad creation, account structuring, optimization, and reporting. We discuss an intelligent advertising system in which personas are a central hub for actions.

URI

https://doi.org/10.1007/978-3-031-83512-4_10

Emojulkaisu

The Design of Human-Centered Artificial Intelligence for the Workplace

ISBN

978-3-031-83512-4

ISSN

2196-8713
2196-8705

Aihealue

Sarja

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