Disruptive Innovation in Finnish Hospitality: An Analysis and Mapping of Incumbent Perceptions
Kaihua, Niko (2023-06-01)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2023060652629
https://urn.fi/URN:NBN:fi-fe2023060652629
Tiivistelmä
Aim: This paper aims to broaden the understanding of how the theory of Disruptive Innovation exists within the Finnish Hospitality industry. This is done through the investigation and subsequent mapping of incumbent perceptions and responses towards disruptive innovations within the industry context.
Framework: Disruptive Innovation theory provides the foundation and framework for which this study is conducted against. Therefore it employs a comprehensive literature review, reflecting on key elements involved in the theory’s conceptualization as well as exploring industry specific research. Disruptive Innovation literature from management and hospitality are cross referenced in an analysis to describe how they relate within the greater theoretical context. This further strengthens the theory base from which empirical insights can be investigated.
Methodology: This study adopts an abductive reasoning approach to study the phenomena. A hybrid method of analysis is used to derive key themes from within the results. The research design follows a theory-driven qualitative approach, where the aim is to expand the theory’s scope and comprehension.
Findings: The perceptions and subsequent response strategies adopted by incumbents show pattern similarities. Incumbent threat and opportunity perception are primary contributors determining adoption versus dismission responses. The results do suggest that the influence of Disruptive Innovations are relative within the industry and inherit perceptions are highly related to the firm’s employed business logics. Incumbents are observed to rely heavily on external market forces to dissipate the risk of disruption, rather than deliberate strategic responses.
Contribution: This paper contributes to the Disruptive Innovation theory by expanding on its applicability within the Finnish hospitality industry. The findings offer useful comprehension to incumbent firms highlighting how perceptions influence their reactive responses. This research framework can be replicated in other industries to further understand the impact that new innovations have had on markets, as well as provide insight into positioning options.
Framework: Disruptive Innovation theory provides the foundation and framework for which this study is conducted against. Therefore it employs a comprehensive literature review, reflecting on key elements involved in the theory’s conceptualization as well as exploring industry specific research. Disruptive Innovation literature from management and hospitality are cross referenced in an analysis to describe how they relate within the greater theoretical context. This further strengthens the theory base from which empirical insights can be investigated.
Methodology: This study adopts an abductive reasoning approach to study the phenomena. A hybrid method of analysis is used to derive key themes from within the results. The research design follows a theory-driven qualitative approach, where the aim is to expand the theory’s scope and comprehension.
Findings: The perceptions and subsequent response strategies adopted by incumbents show pattern similarities. Incumbent threat and opportunity perception are primary contributors determining adoption versus dismission responses. The results do suggest that the influence of Disruptive Innovations are relative within the industry and inherit perceptions are highly related to the firm’s employed business logics. Incumbents are observed to rely heavily on external market forces to dissipate the risk of disruption, rather than deliberate strategic responses.
Contribution: This paper contributes to the Disruptive Innovation theory by expanding on its applicability within the Finnish hospitality industry. The findings offer useful comprehension to incumbent firms highlighting how perceptions influence their reactive responses. This research framework can be replicated in other industries to further understand the impact that new innovations have had on markets, as well as provide insight into positioning options.