A contextual account of digital servitization through autonomous solutions : Aligning a digital servitization process and a maritime service ecosystem transformation to autonomous shipping
Osuva_Makkonen_Nordberg-Davies_Saarni_Huikkola_2022.pdf - Lopullinen julkaistu versio - 7.57 MB
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© 2022 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
This study focuses on digital servitization (DS) through autonomous solutions by building on a service ecosystems perspective. The rise of autonomous solutions exemplifies the ongoing digitalization and societal transformation and therefore integrative theoretical perspectives are needed to complement the dominant focal actor perspective in extant DS research. The study presents a longitudinal case of a solution provider's DS process to demonstrate how transformation towards autonomous shipping was driven in the maritime sector. An empirically enriched framework communicates DS process as aligned changes in value propositions, resource configurations and institutional arrangements within the service ecosystem. The study offers academic contributions and practical implications on managing DS through autonomous solutions as a strategic reorientation of a firm in the multi-level context of service ecosystem transformation.
Emojulkaisu
ISBN
ISSN
1873-2062
0019-8501
0019-8501
Aihealue
Kausijulkaisu
Industrial Marketing Management|102
OKM-julkaisutyyppi
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä