Introduction

The introduction sets the scene of the entire book and provides an outline of each chapter. It argues that despite the development of a wide spectrum of digital activities and tasks, there is still considerable mystery related to the professionals and managers who perform these roles. This chapter introduces the concept of digital talent and shows that stereotypical portrayals of computer programmers are unlikely to reflect the manifold nature of digital talent. Considering digital talent’s distinctive characteristics, the chapter calls for the need for a new kind of talent management, which we refer to as ‘digital talent management’ that is applicable to digital talent and decidedly integrates digital talent’s distinctive characteristics into talent management strategies and practices in a human-centered manner.