Narrative Network as a Method to Understand the Evolution of Smart Solutions

This article introduces a narrative network as a method to understand the evolution of smart solutions. The interconnection between social and material in our organizational lives, and the tremendously rapid rise of digital tools, give us a unique possibility to study the entanglement between servitization and digitalization. This paper sheds light on the evolution from product manufacturing towards outcome-based services and from remote diagnostics towards smart solutions in the context of servitizing companies. We intend to discuss these phenomena both from social and material aspects by using narratives to frame the temporal and spatial narrative fragments of the evolution of smart solutions.