On the Product Development Times in various Market Properties
Al Kindi, Mahmood; Summad, Emad; Shamsuzzoha, Ahm (2019-10-24)
IEEE
24.10.2019
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe202102104462
https://urn.fi/URN:NBN:fi-fe202102104462
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vertaisarvioitu
© 2019 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
© 2019 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
Tiivistelmä
In this paper we present a decision analytic to analyze different product development scenarios and obtain the optimal recommendation on the product development time. These scenarios differ in many aspects such as the product complexity level, the competitor's quality level, price demand-sensitivity. The objective to generate managerial insights on how much time should a company spent in the development when theses market characteristics differ. In general, product development time is sensitive to this market and yet the optimal strategy varies.
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