Personal Relationships in the Nordics: Finnish Leaders’ Social Capital Practices and Their Strategic Communication Value
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Valentini, C., & Melgin, E. (2026). Personal Relationships in the Nordics: Finnish Leaders’ Social Capital Practices and Their Strategic Communication Value. International Journal of Strategic Communication, 20(3), 352–375. https://doi.org/10.1080/1553118X.2026.2667947
© 2026 The Author(s). Published with license by Taylor & Francis Group, LLC. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
Pysyvä osoite
Kuvaus
In the Nordic context, communication plays a pivotal role in managing stakeholder relationships, where strong, mutually beneficial ties foster trust and legitimacy. The high social capital of Nordic societies – anchored in both generalized and particularized trust – offers a distinctive setting to explore how communication professionals build and leverage stakeholder relationships for organizational and professional goals. This study examines Finnish communication leaders’ perceptions of utilizing social capital to achieve strategic communication objectives and strengthen stakeholder engagement. Drawing on Bourdieu’s concept of social capital, qualitative expert interviews provide empirical insights into its value in everyday professional practice. The research also investigates leaders’ communication styles in relation to Nordic communication principles. Findings underscore the strategic importance of social capital for both individual leaders and their organizations, while revealing evolving social expectations surrounding its use. Overall, this study advances understanding of Nordic strategic communication through Finnish perspectives, delivering both theoretical contributions and practical implications.
Emojulkaisu
ISBN
ISSN
1553-1198
1553-118X
1553-118X
Aihealue
Kausijulkaisu
International journal of strategic communication|20
OKM-julkaisutyyppi
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä (vertaisarvioitu)