Determinants of Chinese Exporters' Online De-Internationalization
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https://creativecommons.org/licenses/by-nc-nd/4.0/
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© The Author(s), 2025. Published by Cambridge University Press on behalf of International Association for Chinese Management Research. This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0), which permits non-commercial re-use, distribution, and reproduction in any medium, provided that no alterations are made and the original article is properly cited. The written permission of Cambridge University Press must be obtained prior to any commercial use and/or adaptation of the article.
Given the growing trend of using digital platforms for exporters' internationalization, the management of exporters' online internationalization has become a critical issue. However, academic research in this area remains sparse. Specifically, little is known about when and under what conditions exporters may consider discontinuing the use of a digital platform for exporting, i.e., online de-internationalization. This study develops and tests a theoretical framework for these determinants and the contingencies for exporters' online de-internationalization. Specifically, drawing on the de-internationalization literature, we identify sets of internal and external antecedents of exporters' intention to discontinue the use of digital platforms for exporting. Furthermore, we examine the moderating effect of technological opportunism. Based on a unique sample of Chinese exporters registered on Alibaba.com, the world's largest business-to-business platform, the empirical findings support our proposed determinants of online de-internalization. This article ultimately discusses the theoretical and managerial implications.
Emojulkaisu
ISBN
ISSN
1740-8784
1740-8776
1740-8776
Aihealue
Kausijulkaisu
Management and organization review
OKM-julkaisutyyppi
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä (vertaisarvioitu)