Improvement of Clarity as a supporting service for strategy implementation : A client study

Abstract

The aim of this study is to give Aamu Partners improvement areas and ideas for the development of Clarity service from the aspect of a strategy implementation supporting service. Clarity is a consulting service for Finnish small and medium sized companies supporting with strategy, strategy implementation, communication and financial understanding for its clients. This study will assess Clarity service from the perspective of strategy implementation and focus on how well Clarity service is performing as a supporting service for strategy implementation and how it is supporting Finnish SME’s tackle the main objectives of strategy implementation. This study will also assess how systemized the support that Clarity is providing is between its clients. The literature review will focus on previous studies and theories on strategy implementation including the main obstacles for strategy implementation that have been found in previous studies and this will support the selection of the interview questions for Finnish SME’s that are using the Clarity service. Five clients using the Clarity service were interviewed during this study and qualitative as well as quantitative data was gathered. The qualitative data was analyzed by using an inductive thematic analysis to find the main themes for success and possible development areas. The quantitative data was analyzed by calculating the standard deviations and coefficient of variance for the interview results to find how systematic the support has been between different clients. The results were that Clarity service gives its clients support on multiple areas regarding strategy implementation but there are clear differences between clients in the areas and some sort of systematization is recommended for the further development of the Clarity service.