The digitalisation of internationalisation activities: is social media the next international entrepreneurial opportunity recognition tool for Born Globals?

Abstract

Research articles on entrepreneurial opportunity are an emergent force in internationalization research, and digitalization also attracts significant attention. This chapter presents a business case integrating perspectives on entrepreneurial opportunity recognition and digitalization in the internationalization of a Finnish-born global company operating in the cleantech sector. The case provides a general overview of the company and its use of social media in international activities. I pose thought-provoking questions associated with the reference materials and suggest solutions that challenge the reader to think outside the box. This case is suitable for students in universities and other institutions for higher education and, a secondary audience, researchers in the field of international business and international entrepreneurship. It contributes to the call for more studies on the impact of digital technology on internationalization in the international business field.