The Exploitation of Unlimited Contracts in a Recruitment Media Organization : Improving Profitability in the middle of an Economic Downturn

Especially during an economic downturn, it is essential for companies to keep the costs at minimum and focus on profitability. The economic situation has been difficult for a few years now and when different industries suffer, it naturally affects directly to the recruitment market. This master’s thesis examines the possible exploitation of unlimited contracts in a recruitment media organization. The organization offers recruitment and employer branding products to its customers. Unlimited contracts include unlimited amount of job ads posted on the website and customers pay a fixed amount per month for the contract. It has been recognized in the company that customers with unlimited contracts pay less for job ads than the ones with a price per ad contracts. The aim is to figure out if the unlimited contracts are being exploited or not and if there is a reason to reassess the pricing of these contracts. It describes whether there is a relationship between the number of posted job ads and the yearly contract price. Another point to examine is if the yearly fee influences whether the customer is using extra visibility and employer branding products together with their unlimited contract. The data is from the recruitment media organization’s internal data base and is collected from January 2023 to November 2023. The research method used is linear regression model. Both the results and suggestions based on the results as well as conclusions (21 pages) have been excluded from the published version because of the sensitivity of the data.