Detection of a Company's Preferable Strategy Type by Sense & Respond Methodology

Abstract

The key attention of the study is given to the stage of the strategy detection as an important step of the strategic analysis. The main goal of the thesis is creation of a method for the strategy type detection through utilization of Critical Factor Index analysis (Ranta, Takala, 2007).

The development proposition has a strong theoretical basis connecting together different approaches like Manufacturing Operations Strategy, RAL model and Sense & Respond methodology into the solid core, with its nucleus represented by Miles & Snow topology (1978).

The study demonstrates further validation of the developed method with four case companies and concludes with the statement about its durability and applicability.