Can Sustainable Entrepreneurship Create Value for Enterprises? Examining the Roles of Corporate Reputation and Entrepreneurs' Self-Promotion Behavior
Lopullinen julkaistu versio - 557.64 KB
Liu, R., Liu, H., Adomako, S., Lin, Y., Huang, T., Wang, Y., & Ding, F. (2026). Can Sustainable Entrepreneurship Create Value for Enterprises? Examining the Roles of Corporate Reputation and Entrepreneurs' Self-Promotion Behavior. Business Strategy and the Environment. https://doi.org/10.1002/bse.71208
© 2026 The Author(s). Business Strategy and the Environment published by ERP Environment and John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
Pysyvä osoite
Kuvaus
To understand the heterogeneous performance outcomes of sustainable entrepreneurship, this study investigates the role of founder impression management. We develop and test a moderated mediation model, drawing on signaling and impression management theories, using a dual-study design with longitudinal data (n = 217) and survey data (n = 259). Our findings reveal that while corporate reputation mediates the sustainability-performance link, this effect is contingent on the founder's self-promotion. This demonstrates that founder agency acts as a critical amplifier, unlocking the financial and social returns of sustainability commitments. By integrating micro-level entrepreneurial actions with macro-level sustainability goals, this research advances theory and offers entrepreneurs a clear strategic pathway: combine sustainable practices with compelling communication to build reputation and drive performance.
Emojulkaisu
ISBN
ISSN
1099-0836
0964-4733
0964-4733
Aihealue
Kausijulkaisu
Business strategy and the environment
OKM-julkaisutyyppi
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä (vertaisarvioitu)