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Motivations of Users Participating in MNES’ User Communities - A Comparison between the Indian and Dutch Users in the Application Software Industry
(2014)
Pro gradu - tutkielma
Pro gradu - tutkielma
The markets have become more demanding for companies, when they have to bring new products/services to the markets faster. Also, the needs of customers are dispersed and change rapidly. Many companies cannot face these ...
BRANDING ACTIVITIES OF THE PREMIER LEAGUE CLUBS: Influence on international consumer buying choices
(2016)
Pro gradu - tutkielma
Pro gradu - tutkielma
This thesis takes a look at the branding activities of the Premier League clubs with the particular focus on the impact they have on consumer buying choices. It presents the theory of the branding, examining the sports ...
International Marketing
(2010)
Pro gradu - tutkielma
Pro gradu - tutkielma
The main aim of the study is to explore the consumer perspective of standardized versus localized international advertisements using a cross cultural comparison between Finland and Kenya. In order to achieve the purpose ...
INTERNATIONAL ADVERTISING CAMPAIGN PROCESS ON MNCs: THE MANAGEMENT DECISION-MAKING ON ADAPTATION AND STANDARDIZATION STRATEGIES
(2017)
Pro gradu - tutkielma
Pro gradu - tutkielma
Globalization and complex competitive environments have led companies to internationalize goods, services and marketing campaigns. A lot of debate continue to arise in order to figure it out which is the best option between ...
Adoption of Mobile Shopping in Finland and Germany: A Cross-Cultural Study
(2013)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The rapid technological development revolutionized shopping in recent years and opened new possibilities for people to shop. So far only a limited amount of studies investigated factors that affect the adoption of mobile ...
Impact of Culture on Consumer Behavior towards Celebrity Endorsement from Social Media. A Cross-Cultural Study: Comparison of Consumers in Low and High Power Distance Cultures
(2016)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Celebrities have been a part of companies’ marketing strategies over the years. Studies have indicated celebrity endorsement to be effective marketing tool as it has been found to create positive consumer behavior such as ...