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The Effect of Email on International Business Negotiations among the Finns
(2008)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Nowadays business is more and more international and international negotiations occur more frequently than before via email. There is lack of research concerning the Finnish using email as a negotiation tool. Many Finnish ...
Success Factors in Experiential Marketing - Case Studies from Italy
(2016)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This study is taking a look into the success factors in experiential marketing. Since the popularity of marketing actions that count into experiential has been increasingly used by world famous multinationals, such as Coca ...
Standardization vs.Adaptation of the Marketing Mix for Foreing Markets. Case Study of Casa Gandia Blascp
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This thesis studies how SMEs either standardize or adapt their promotion mix elements to foreign markets when doing business abroad. To be able to find an answer to this, three research questions are proposed: (1) How do ...
Advertising and how it is affected by culture when to use a standardized versus customized approach
(2007)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This paper is a study of the international marketing strategies of standardization and customization relating to national cultures. The test countries are Canada and Finland. The main aim of this study is to discover which ...
The Impact of Cultural Elements in Cross-Cultural Business Negotiations. A Multiple-Case Study of Finnish and Mexican business negotiations
(2008)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The purpose of the study was to analyse the influence of culture in Finnish-Mexican business negotiations. Therefore, the main objective for the study was to understand and compare cultural differences, as well as the ...
Standardization or Adaptation of Marketing Mix in Finnish Small and Medium Size Export Enterprises
(2008)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Whether to standardize or adaptate marketing strategy is a big concern for every international company and marketing practitioner. Many researches have been made of standardization and adaptation and it is also highly ...