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Advertising and how it is affected by culture when to use a standardized versus customized approach
(2007)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This paper is a study of the international marketing strategies of standardization and customization relating to national cultures. The test countries are Canada and Finland. The main aim of this study is to discover which ...