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BRANDING ACTIVITIES OF THE PREMIER LEAGUE CLUBS: Influence on international consumer buying choices
(2016)
Pro gradu - tutkielma
Pro gradu - tutkielma
This thesis takes a look at the branding activities of the Premier League clubs with the particular focus on the impact they have on consumer buying choices. It presents the theory of the branding, examining the sports ...
INFLUENCE OF BRAND ORIGIN TOWARDS CONSUMERS’ PREFERENCE AND RECOGNITION: COMPARISON OF GLOBAL AND NORDIC BRANDS BY OLDER FINNISH CONSUMERS
(2017)
Pro gradu - tutkielma
Pro gradu - tutkielma
Although older population exist significantly in the demographic profile of many countries in Europe and North America, they have never been well-represented as a market segment. For the last five decades, the demographic ...
The Role of Social Media in influencing Millennials' Consumer Behaviour: A study on consumers’ perception and the purchase decision process.
(2018)
Pro gradu - tutkielma
Pro gradu - tutkielma
Millennials are the largest living generation, a group of consumers with high purchasing power and a really close relationship with digital technologies. The internet widespread and the creation of Web 2.0 have changed the ...