dfi=Väitöskirjat|den=Dissertations| - Selaus asiasanan "marketing strategies" mukaan - Osuva

Aineistot 1-1 / 1

The integration of social media and marketing strategy : tactics, strategy, and culture

Li, Fang Fang (Vaasan yliopisto, 28.04.2022)
Artikkeliväitöskirja

Social media (SM) has become a promising marketing tool to achieve firms’ business goals and competitive advantages. Despite the popularity of SM marketing, incorporating SM into firms’ marketing strategies is an ongoing ...