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Comparing Buying Decision Processes Between Smartphone Consumers - Case Android, iOS and Windows Phone
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This thesis was carried out with Company X that is a large international technology company. This study discussed smartphone consumers' buying decision processes between three operating systems: Apple iOS, Google Android ...