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Accelerating Internationalization Processes Through Entrepreneurial Digital Marketing: SMEs In The Finnish Health Sector
(2019)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Due to the emerging growth of the health sector in Finland, internationalizing SMEs have captured the interest of researchers and other governmental entities such as Business Finland. Often, Finnish SMEs face the challenge ...
Leading people the modern way : a case study on shared leadership in the German healthcare sector
(2012)
Pro gradu - tutkielma
Pro gradu - tutkielma
This thesis discusses leadership in team settings in the context of the German healthcare sector. The exploration of modern leadership styles answers the needs of today’s working force and the implications of the globalizing ...
Cultural Values and Advertising Appeals in International Advertising - A Comparison of Finland and Vietnam Advertising
(2014)
Pro gradu - tutkielma
Pro gradu - tutkielma
This thesis focuses on the cultural values reflecting on advertising appeals in the print advertisements with the comparison between two countries: Finland and Vietnam. The objective of this study is to investigate the ...
Analysis of Competencies of Sales Personnel of Banking Sector in Pakistan
(2015)
Pro gradu - tutkielma
Pro gradu - tutkielma
The banking sector of Pakistan is playing a pivotal role in the economy of country. Over the last two decades, private banks have progressed rapidly. It resulted into highly competitive environment in this sector which ...
Advertising appeals and cultural values in social media brand posts: a comparison between Finland and Spain
(2018)
Pro gradu - tutkielma
Pro gradu - tutkielma
Social media offers companies new opportunities for marketing and investments in social media marketing are continuously growing. Brands are balancing between standardizing and adapting their traditional media marketing ...
Standardization vs.Adaptation of the Marketing Mix for Foreing Markets. Case Study of Casa Gandia Blascp
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This thesis studies how SMEs either standardize or adapt their promotion mix elements to foreign markets when doing business abroad. To be able to find an answer to this, three research questions are proposed: (1) How do ...
Cross-Cultural Adjustment of Expatriate Spouses and the Role of Organizational Support
(2013)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Due to increased competition in a globalized economy, international organizations need to mobilize those resources, that will distinguish themselves from their rivals and which help them to stay competitive. One particular ...