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Motivations of Users Participating in MNES’ User Communities - A Comparison between the Indian and Dutch Users in the Application Software Industry
(2014)
Pro gradu - tutkielma
Pro gradu - tutkielma
The markets have become more demanding for companies, when they have to bring new products/services to the markets faster. Also, the needs of customers are dispersed and change rapidly. Many companies cannot face these ...
BRANDING ACTIVITIES OF THE PREMIER LEAGUE CLUBS: Influence on international consumer buying choices
(2016)
Pro gradu - tutkielma
Pro gradu - tutkielma
This thesis takes a look at the branding activities of the Premier League clubs with the particular focus on the impact they have on consumer buying choices. It presents the theory of the branding, examining the sports ...
Executive Coaching in the International Context
(2019)
Pro gradu - tutkielma
Pro gradu - tutkielma
Executive coaching is a multidisciplinary concept and intervention that companies acquire in order to help the constant development of their employees as well as, to overcome problems in the workplace. This concept is ...
The Influence of Culture on the Negotiation process – Differences and similarities in conducting negotiation in France and Poland
(2016)
Pro gradu - tutkielma
Pro gradu - tutkielma
The main objective of this thesis is to analyze both French and Polish negotiation styles and to determine in what extend a specific culture influences the negotiation process. The analysis of the French and Polish negotiation ...
ROLE OF TRANSACTION COST THEORY, AGENCY THEORY &KNOLWEDGE BASED THEORY IN DECISION OF OFF SHORING INFORMATION SYSTEM IN CROSS CULTURAL CONTEXT A case study of Finland-India
(2009)
Pro gradu - tutkielma
Pro gradu - tutkielma
Due to globalization, outsourcing of Information system/Information Technology (IS/IT) has become a competitive necessity, even more off shoring IS has become new strategy to cut cost and focus on Core competency. Managers ...
International Marketing
(2010)
Pro gradu - tutkielma
Pro gradu - tutkielma
The main aim of the study is to explore the consumer perspective of standardized versus localized international advertisements using a cross cultural comparison between Finland and Kenya. In order to achieve the purpose ...
INTERNATIONAL ADVERTISING CAMPAIGN PROCESS ON MNCs: THE MANAGEMENT DECISION-MAKING ON ADAPTATION AND STANDARDIZATION STRATEGIES
(2017)
Pro gradu - tutkielma
Pro gradu - tutkielma
Globalization and complex competitive environments have led companies to internationalize goods, services and marketing campaigns. A lot of debate continue to arise in order to figure it out which is the best option between ...
Relationships between Culture and Personality Structures – Comparison of Finnish and American Managers.
(2011)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Global businesses need effective leaders; comparing managers and cultures of different countries can provide valuable information for recruiters and management trainers. This thesis aimed to determine the differences in ...
Adoption of Mobile Shopping in Finland and Germany: A Cross-Cultural Study
(2013)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The rapid technological development revolutionized shopping in recent years and opened new possibilities for people to shop. So far only a limited amount of studies investigated factors that affect the adoption of mobile ...
Impact of Culture on Consumer Behavior towards Celebrity Endorsement from Social Media. A Cross-Cultural Study: Comparison of Consumers in Low and High Power Distance Cultures
(2016)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Celebrities have been a part of companies’ marketing strategies over the years. Studies have indicated celebrity endorsement to be effective marketing tool as it has been found to create positive consumer behavior such as ...