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Value Creation in Business-to-Business Channel Relationships - Case: A Distribution Intermediary – Supplier Dyad in Sawmilling Industry
(2006)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
An ideal business relationship should create value for both a supplier and for a buyer. In the optimum situation value is created for the whole network or value chain. Value creation in channel relationships has not been ...