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“I am horrified by all kinds of persona worship!” : Constructing Personal Brands of Politicians on Facebook
(Vaasan yliopisto, 2021-11-19)
Monografiaväitöskirja
Monografiaväitöskirja
During political campaigns personal brands of politicians have a significant role in campaign communication. The aim of this study is to investigate how personal brands of politicians are constructed, negotiated, and ...
Co-creating value in social media. Universities' utilization of Facebook.
(2016)
Pro gradu - tutkielma
Pro gradu - tutkielma
Despite the increased interest toward co-creation of value, the understanding of essential factors that affect co-creation of value in social media is fairly limited. This thesis focuses on 10 Finnish universities’ master’s ...
Micromobilization through live streaming : the Elin Ersson case
(University of Oslo, Centre for Research on Media Innovations, 2020-03-06)
- article
Live streaming is a media innovation that enables individuals to communicate with thousands of social media users instantly. This article explores how live streaming is used to support micromobilization in the context of ...
Negative emotions set in motion : the continued relevance of #GamerGate
(Palgrave Macmillan, Cham, 2019-10-19)
- bookPart
This chapter aims at making sense of the #GamerGate (#GG) online harassment campaign that was particularly active in 2014–2015 but to this day continues to produce hateful speech against certain ideologies and minorities ...