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Developing Business to Business Product Launches Corresponding to the Customer Acquisition Journey : Evaluation of the Process in a Case Company Context
(2019-09-24)
Pro gradu -tutkielma
Opinnäytetyö kokotekstinä PDF-muodossa.
Pro gradu -tutkielma
Opinnäytetyö kokotekstinä PDF-muodossa.
The marketing environment has changed drastically causing B2B customers to evaluate, compare alternatives and seek more and more information by themselves in the digital environment without traditional intrusive marketing. ...