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Strategy map of servitization
By representing the servitization of three leading corporations via a strategy map, this multiple-case study discusses how the strategic logic of servitization can be explained by linking the key practices adopted by ...
A configurational approach to servitization : review and research directions
By acknowledging the full complexity of the phenomenon of servitization and its manifold drivers and outcomes, we extend the current literature through a configurational perspective, the aim of which is to understand the ...
Digital servitization business models in ecosystems : a theory of the firm
This study extends the discussion of digital servitization business models by adopting the perspective of the theory of the firm. We use four theories of the firm (industrial organization, the resource-based view, ...