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Global Packing Guidelines: Case Wärtsilä Services
(2007)
Pro gradu - tutkielma
Pro gradu - tutkielma
Today, with the exception of a limited number of items, such as raw materials, and furniture items, most products are distributed in packages. Packing aims to protect the products during the transportation and interim ...
Global OTC pharmaceutical packaging with a local touch
(Emerald, 2020-06-15)
- article
Purpose - The aim of this study is to explore the contextual influences of packaging design and its cues on respondents' preferences.
Design/methodology/approach - To explore the contextuality of packaging cues, a ...
How Portuguese consumers evaluate packages of OTC medicines
(2016-12-31)
Recent transformations in the healthcare industry reflect changing consumer health and self-care behaviours. The consumer is now expected to take control of his or her own health, including self-medication. The increasing ...
Gamified package : consumer insights into multidimensional brand engagement
(Elsevier, 2020-10-01)
- article
Although most gamification studies share the idea that customer engagement is one of the expected outcomes of gamification, they tend to treat engagement one-dimensionally as a psychological outcome of gamification. The ...