OSUVA - Selaus asiasanan "packages" mukaan
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Gamified package : consumer insights into multidimensional brand engagement
(Elsevier, 01.10.2020)
articleAlthough most gamification studies share the idea that customer engagement is one of the expected outcomes of gamification, they tend to treat engagement one-dimensionally as a psychological outcome of gamification. The ... -
Global OTC pharmaceutical packaging with a local touch
(Emerald, 15.06.2020)
articlePurpose - The aim of this study is to explore the contextual influences of packaging design and its cues on respondents' preferences. Design/methodology/approach - To explore the contextuality of packaging cues, a ... -
Global Packing Guidelines: Case Wärtsilä Services
(2007)
Pro gradu - tutkielmaToday, with the exception of a limited number of items, such as raw materials, and furniture items, most products are distributed in packages. Packing aims to protect the products during the transportation and interim ... -
How Portuguese consumers evaluate packages of OTC medicines
(31.12.2016)Recent transformations in the healthcare industry reflect changing consumer health and self-care behaviours. The consumer is now expected to take control of his or her own health, including self-medication. The increasing ...