OSUVA - Selaus asiasanan "B2B services" mukaan - Osuva

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Service productisation as a customer-oriented solution for enhancing service characteristics : A case study in B2B technical wholesale sector

Ketola, Otto (16.08.2019)
Pro gradu -tutkielma

This thesis examines the theoretical background of service productisation and its application for overcoming the challenges related to the intangible nature of services. The objective of this thesis is to form a better ...