OSUVA - Selaus asiasanan "4P" mukaan
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Standardization or Adaptation of Marketing Mix in Finnish Small and Medium Size Export Enterprises
(2008)
Pro gradu - tutkielmaWhether to standardize or adaptate marketing strategy is a big concern for every international company and marketing practitioner. Many researches have been made of standardization and adaptation and it is also highly ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
