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Developing Business to Business Product Launches Corresponding to the Customer Acquisition Journey : Evaluation of the Process in a Case Company Context (24.09.2019)
Pro gradu -tutkielmaThe marketing environment has changed drastically causing B2B customers to evaluate, compare alternatives and seek more and more information by themselves in the digital environment without traditional intrusive marketing. ...Opinnäytetyö kokotekstinä PDF-muodossa.
Pro gradu -tutkielmaQuality has costs, but bad quality is even more expensive. This is one of the reasons why improving quality via total quality management has become an essential part for manufacturing organizations globally. One of the ...Opinnäytetyö kokotekstinä PDF-muodossa.