Selaus Oppiaineen mukaanMarkkinointi
Aineistot 1-20 / 1156
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100 vuotta suomalaisten ajannäyttäjänä -Tutkimus suomalaisen kellomerkin brändipääomasta
(2012)
Pro gradu - tutkielmaTutkielman tarkoituksena oli selvittää, mitkä brändipääoman tekijät ovat Leijona-kellon pitkäaikaisen menestyksen taustalla. Tutkielman empiirisenä tavoitteena oli rakentaa Leijona-kellon brändi-imagon ja -uskollisuuden ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
"100% recycled, 110% beautiful." : Diskursiivinen analyysi legitimaatiostrategioden hyödyntämisestä suomalaisten designyritysten vastuullisuutta käsittelevissä Instagram-julkaisuissa
(15.07.2022)
Pro gradu -tutkielmaVastuullisuus ja kestävä kehitys ovat nykyään erottamaton osa yritysten toimintaa. Vastuullisuudesta on muodostunut suosittu aihe myös yritysten viestinnässä ja markkinoinnissa. Pohjoismaisissa designyrityksissä kestävyys ... -
100% Rye Whisky as a Luxury Product in China: Case Kyrö Distillery Company
(2015)
Pro gradu - tutkielmaToday marketers face a hard decision: either they stay on their local market or they attempt to enter the global market. Kyrö Distillery Company wants to choose the second option and one of their main targets is the Chinese ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
A Comparison of Motivational Patterns in Sustainable Food Consumption between Pakistan and Finland : Duties or Self-Reliance?
(Routledge, 08.09.2020)
articleThis research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a ... -
A contextual account of digital servitization through autonomous solutions : Aligning a digital servitization process and a maritime service ecosystem transformation to autonomous shipping
(Elsevier, 04 / 2022)
articleThis study focuses on digital servitization (DS) through autonomous solutions by building on a service ecosystems perspective. The rise of autonomous solutions exemplifies the ongoing digitalization and societal transformation ... -
A cross-cultural study on consumer preferences for olive oil
(Elsevier, 14.11.2021)
articleIn this paper, we study consumer preferences for olive oil across four countries (Denmark, France, Tunisia, and the US). Based on a large-scale study with olive oil consumers (N = 3,462), we use the Best-Worst Scaling ... -
A destination's gastronomy as a means for holiday well-being
(Emerald, 03.07.2017)
articlePurpose - To provide insights into holiday well-being, the purpose of this paper is to examine two inevitable traveller activities related to destinations’ gastronomy: pre-trip food information sourcing and the daily meals ... -
A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements
(Sage Publications, 02.04.2022)
articleIn this article, we examine the linkage between students’ game-playing motivations and a wide variety of gamification elements within higher marketing education. Using an interpretive and convergent mixed-methods design, ... -
A semiotic analysis on cultural meanings of eating horsemeat
(Emerald, 11.06.2018)
articlePurpose: Drawing on food consumption research and human-animal studies, this study explores how the meanings related to a living horse may be transferred to those of horsemeat. This is accomplished by constructing a nuanced ... -
A taste of things to come : Effect of temporal order of information and product experience on evaluation of healthy and sustainable plant-based products
(Frontiers Media S.A., 08.09.2022)
articleCurrent patterns of meat consumption are considered unsustainable. Plant-based products are presented as a solution. However, while some plant-based products thrive, others do not make the cut due to the information “framing” ... -
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
(Elsevier, 01.08.2019)
articleThe study complements the dominant interpretations of positioning in marketing management research by introducing a relational perspective on positioning in the industrial markets. Instead of focusing on products, brand, ... -
A transition towards transparency through branding to achieve a competitive advantage in the industrial B2B market:Case European nonwovens market
(13.10.2022)
Pro gradu -tutkielmaAs industrial markets have become more competitive, and pressure from stakeholders such as consumers, policymakers, legislators, and partners has increased, businesses have changed their core values and activities. At the ... -
A values-beliefs-attitude model of local food consumption : an empirical study in China and Denmark
(Elsevier, 01.07.2020)
articleConsumers’ and policy makers’ interest in local foods is growing. Accordingly, researchers are also increasingly paying attention to the consumption of local foods. Studies have identified preference for local foods as an ... -
Accelerating Internationalization Processes Through Entrepreneurial Digital Marketing: SMEs In The Finnish Health Sector
(2019)
Pro gradu - tutkielmaDue to the emerging growth of the health sector in Finland, internationalizing SMEs have captured the interest of researchers and other governmental entities such as Business Finland. Often, Finnish SMEs face the challenge ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Accessing external expertise in small manufacturing firms
(Vaasan yliopisto, 2007)
Monografiaväitöskirja -
Account-based markkinointi suurissa teollisuusyrityksissä
(10.11.2019)
Pro gradu -tutkielmaPareto-säännön mukaan B2B-markkinoilla, eli yritysten välillä käytävässä kaupankäynnissä 20 % asiakkaista tuottaa jopa 80 % yrityksen kokonaistuotoista. Markkinoinnin kohdentaminen tuottaville asiakkaille on täten ... -
Accountability without hierarchy: How to engage and commit employees to decisions without enforcing authority.
(2016)
Pro gradu - tutkielmaTraditionally hierarchy and structure has determinate how organization create and implement decisions, but because of the modern business environment organizations have to adopt to more flexible and agile way of working, ... -
Achieving Quality in Crisis Communication Management. Case: Valio Ltd.
(2003)
Pro gradu - tutkielmaThe purpose of this study is to describe the basic elements of crises and analyse process of crisis communication. The study aims to evaluate organisations preparedness in crisis situations. The aim of this study is to ... -
Acquisition motives and Shared Acquisition integration in Azerbaijan Case Study
(2015)
Pro gradu - tutkielmaFDI motives and acquisition integration process in Emerging markets have been studied in past decades extensively in the context of MNCs. Since there is great differences among Emerging countries, Commonwealth of Independent ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Adoption of Mobile Shopping in Finland and Germany: A Cross-Cultural Study
(2013)
Pro gradu - tutkielmaThe rapid technological development revolutionized shopping in recent years and opened new possibilities for people to shop. So far only a limited amount of studies investigated factors that affect the adoption of mobile ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.