Selaus Oppiaineen mukaanMarketing
Aineistot 1-13 / 13
-
Development of a Competitive strategy for a Power Plants manufacturer in the Colombian Oil sector
(2009)
Pro gradu - tutkielmaThe main pursue of the study is to develop a competitive strategy for a power plant manufacturer in the Colombia oil sector. The study aims to identify the main theories of competitive strategy and competitive advantage ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Gender role portrayals in advertising in relation to Hofstede's masculinity/femininity dimension of culture: A cross-cultural comparison of web advertisements in the Czech Republic and Slovakia
(2008)
Pro gradu - tutkielmaThe study has the aim to explore gender role portrayals in advertising in relation to Hofstede´s masculinity/femininity dimension of culture via cross-cultural comparison of web advertisements in the Czech Republic and ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Impact of firm resources on the performance of 4PL Bulgarian companies on the international transportation and freight-forwarding service market
(2008)
Pro gradu - tutkielmaThe study has the aim to explore and investigate what is the influence of the firm resources on the business performance of Bulgarian freight-forwarding companies. The first theoretical sub-part aims at discovering what ... -
IMPACT OF NATIONAL CULTURE ON TRUST BUILDING IN INTERNATIONAL BUSINESS NEGOTIATION PROCESS:Case Study of Finnish Business Negotiation
(2008)
Pro gradu - tutkielmaMost researchers argue that trust in negotiation significantly determines problem-solving effectiveness. Present paper aims to identify effects of national culture on trust building across business negotiation stages. The ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
INTERNAIONALIZATION OF SMES; A CASE STUDY OF A FINNISH MANUFACTURING SME
(2009)
Pro gradu - tutkielmaThe Internationalization of SMEs represents big challenges that must be addressed. This study explores and analyses the internationalization process of a Finnish SME in the manufacturing industry. The theoretical part ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
International Purchasing in Small and medium-sized Danish manufacturing companies-Foreign supplier selection-
(2008)
Pro gradu - tutkielmaThe present paper focuses on the international purchase behavior of small and medium sized manufacturing firms activating in Denmark. The study aims to identify the internationalization patterns of the purchasing activities ... -
marketing
(2007)
Pro gradu - tutkielmaRecent years have witnessed the emergence of Chinese multinationals with a presence in both developed and developing countries. Yet little is known about them. The objective of this study is to review different ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Relationship Marketing
(2009)
Pro gradu - tutkielmaThe relationship between firm and their customers is a critical issue when establishing a long term relationship. The relationship management has become an essential part of business strategy due to the complexity and ... -
ROLE OF TRANSACTION COST THEORY, AGENCY THEORY &KNOLWEDGE BASED THEORY IN DECISION OF OFF SHORING INFORMATION SYSTEM IN CROSS CULTURAL CONTEXT A case study of Finland-India
(2009)
Pro gradu - tutkielmaDue to globalization, outsourcing of Information system/Information Technology (IS/IT) has become a competitive necessity, even more off shoring IS has become new strategy to cut cost and focus on Core competency. Managers ... -
The impact of firm resources on international entry mode strategy: the moderating effect of country specific risk factors
(2008)
Pro gradu - tutkielmaThe main focus of this study was to examine the impact of firm resources on entry mode strategy and to explore the possible moderating effect of country specific risks on the relationship between firm resources and entry ... -
THE INFLUENCE OF EXPERIENCE ON THE INTERNATIONALIZATION OF THE FIRM (CASE STUDY ON JAPANESE COMPANY IN THAILAND)
(2009)
Pro gradu - tutkielmaThe aim of thesis is to study about the influence of experience on the internationalization approach. The internationalization approaches include stage model approach, economic approach, network approach, and born global ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
The Role of Internal Marketing and National Culture in Perceived Service Quality in Apparel Retail Industry
(2009)
Pro gradu - tutkielmaMost scholars agree that internal marketing positively influence the achievement of high perceived service quality. In this study, such influence is further explored in dimensional context in specific apparel retail industry. ... -
Towards a cluster identity- the case of RoboCluster
(2008)
Pro gradu - tutkielmaIn today’s business world, there is a major accent put on differentiation and the creation of sustainable competitive advantage. An agreed method in order to achieve these targets is that of branding. The phenomenon of ...
