Selaus Yksikön / Tiedekunnan mukaanMarkkinoinnin ja viestinnän yksikkö

Vastuullisuus ja kestävä kehitys ovat nykyään erottamaton osa yritysten toimintaa. Vastuullisuudesta on muodostunut suosittu aihe myös yritysten viestinnässä ja markkinoinnissa. Pohjoismaisissa designyrityksissä kestävyys ...

This study focuses on digital servitization (DS) through autonomous solutions by building on a service ecosystems perspective. The rise of autonomous solutions exemplifies the ongoing digitalization and societal transformation ...

International business literature, during these decades, has been increasingly focusing on the ethical side of doing business and on the results that derive from it. As a result, numerous studies and frameworks on ethical ...

In this article, we examine the linkage between students’ game-playing motivations and a wide variety of gamification elements within higher marketing education. Using an interpretive and convergent mixed-methods design, ...

This article provides a systematic review of laws, guidelines, and best practices related to the Nordic influencer industry as of the year 2020. We highlight some nuanced differences or shortfalls across Denmark, Finland, ...

Purpose: Drawing on food consumption research and human-animal studies, this study explores how the meanings related to a living horse may be transferred to those of horsemeat. This is accomplished by constructing a nuanced ...

The study complements the dominant interpretations of positioning in marketing management research by introducing a relational perspective on positioning in the industrial markets. Instead of focusing on products, brand, ...

Consumers’ and policy makers’ interest in local foods is growing. Accordingly, researchers are also increasingly paying attention to the consumption of local foods. Studies have identified preference for local foods as an ...

Due to the emerging growth of the health sector in Finland, internationalizing SMEs have captured the interest of researchers and other governmental entities such as Business Finland. Often, Finnish SMEs face the challenge ...

Business corporations are increasingly engaging in social and political issues through public actions and statements that have been described as corporate activism. In this paper, our aim is to deepen the understanding ...