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How to convert digital offerings into revenue enhancement : Conceptualizing business model dynamics through explorative case studies

Gebauer, Heiko; Arzt, Alexander; Kohtamäki, Marko; Lamprecht, Claudio; Parida, Vinit; Witell, Lars; Wortmann, Felix (Elsevier, 01.11.2020)
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Equipment manufacturers are currently utilizing new digital technologies such as the Internet of Things (IoT), Artificial Intelligence, or Big Data, for new digital offerings. However, these offerings seldom enhance revenue, ...