OSUVA - Selaus tekijän "Virtanen, Rosa" mukaan
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Made in Finland – Evaluated in China: A study of Finnish country image and country of origin image in the eyes of Chinese consumers
Virtanen, Rosa (2014)
Pro gradu - tutkielmaThis study considers country of origin and country image as mental representations of a country and its people. It is affected by the cognitive as well as affective components and it is partly formed through consumers’ ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.