OSUVA - Selaus tekijän "Syrjälä, Henna" mukaan
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A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements
Jaskari, Minna-Maarit; Syrjälä, Henna (Sage Publications, 02.04.2022)
articleIn this article, we examine the linkage between students’ game-playing motivations and a wide variety of gamification elements within higher marketing education. Using an interpretive and convergent mixed-methods design, ... -
A semiotic analysis on cultural meanings of eating horsemeat
Leipämaa-Leskinen, Hanna; Syrjälä, Henna; Jaskari, Minna-Maarit (Emerald, 11.06.2018)
articlePurpose: Drawing on food consumption research and human-animal studies, this study explores how the meanings related to a living horse may be transferred to those of horsemeat. This is accomplished by constructing a nuanced ... -
Animals in our Lives : An Interactive Well-Being Perspective
Wünderlich, Nancy V.; Mosteller, Jill; Beverland, Michael B.; Downey, Hilary; Kraus, Karen; Lin, Meng-Hsien (Jenny); Syrjälä, Henna (SAGE Publications, 18.01.2021)
articleHumans have long interacted with animals. Recently, market-based responses to societal challenges, including loneliness and mental well-being include the use of animals. Considerable research concerning consumer–animal ... -
Co-Consuming a Pet Home : Balancing Functionality and Aesthetics of a Taste Regime
Norrgrann, Anu; Syrjälä, Henna; Argo, Jennifer; Lowrey, Tina M.; Schau, Hope Jensen (Association for Consumer Research, 2020)
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Distributed Agency in Food Waste : A Focus on Non-Human Actors in Retail Setting
Alhonnoro, Lotta; Leipämaa-Leskinen, Hanna; Syrjälä, Henna; Närvänen, Elina; Mesiranta, Nina; Mattila, Malla; Heikkinen, Anna (Palgrave Macmillan, 01.01.2020)
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Foodscapeista gamescapeiksi : välipalat pelaamiskäytännöissä
Syrjälä, Henna; Joelsson, Tapani N.; Könnölä, Kaisa; Luomala, Harri T.; Lundén, Saara; Sandell, Mari; Mäkilä, Tuomas (Suomen Pelitutkimuksen Seura ry, 2017)
articleTutkimuksessa tarkastellaan pelaajien jokapäiväistä elämää etsimällä hetkiä, gamescapeja, joissa pelaamisen käytännöt yhdistyvät välipalojen kulutuskäytäntöihin. Näin pyritään vastaamaan näkemyksiin, joiden mukaan pelaamista ... -
Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna; Kauppinen-Räisänen, Hannele; Luomala, Harri T.; Joelsson, Tapani N.; Könnölä, Kaisa; Mäkilä, Tuomas (Elsevier, 01.10.2020)
articleAlthough most gamification studies share the idea that customer engagement is one of the expected outcomes of gamification, they tend to treat engagement one-dimensionally as a psychological outcome of gamification. The ... -
Geek Cuisine: Extending the Narrative of a Junk Food Gamer
Joelsson, Tapani N.; Syrjälä, Henna; Luomala, Harri; Mäkilä, Tuomas (SAGE Publications, 10.01.2023)
articleIn this article, we argue that the pervading hegemonic narrative on gamers’ eating culture emphasizing hedonistic and fast foods is a one-sided storyline that highlights a potentially harmful gamer stereotype. To that end, ... -
Ilmastoviisaan asumisen teemat ja kontekstit – Kun systeemimaailma kohtaa elämismaailman julkisessa keskustelussa
Koskela, Merja; Salmela, Eveliina; Kääntä, Liisa; Syrjälä, Henna; Lillqvist, Ella; Eronen-Valli, Maria; Manninen, Ville; Nissilä, Niina; Salmela, Eveliina (VAKKI ry, 21.12.2023)
articleThis study examines which topics climate-wise housing is connected to in public speech. Climate-wise housing stands for housing choices that take social, ecological and economic perspectives into account. The data of the ... -
Kuluttajat ilmastoviisaan asumisen haasteiden äärellä
Kääntä, Liisa; Koskela, Merja; Salmela, Eveliina; Syrjälä, Henna (Valtiotieteellinen yhdistys, 24.04.2023)
articleKierrättäminen ja ympäristöystävälliset ruokailutottumukset ovat yksittäiselle kuluttajalle tuttuja keinoja elää kestävän kehityksen periaatteiden mukaisesti. Yhteiskunnallisessa keskustelussa halutaan kuitenkin herätellä ... -
Neolocalism and Beyond - Sexing Up Rural Places
Honkaniemi, Tuomas; Syrjälä, Henna; Lundström, Niklas; Rajala, Arto (Wiley, 2021)
articleIn this paper, we revise the concept of neolocalism by showing how companies that sex up rural places update and add novel nuances to neolocalist marketing. As the positive aspects drawn from tradition, stories and history ... -
Pieniä neliöitä, aurinkopaneeleita ja kulutuksen vähentämistä - Ilmastotietäminen kodin käytänteissä
Laitinen, Sara-Ellen; Kylkilahti, Eliisa; Syrjälä, Henna (Kulutustutkimuksen seura, 12.12.2023)
articleKuluttajien arkisella toiminnalla kodeissa on vaikutusta asumisen ilmastopäästöihin. Lähestymme asumista kodin käytänteinä. Tutkimme sitä, miten kuluttajat ymmärtävät ilmastoviisaan asumisen ja millaiset kodin käytänteet ... -
Revealing the paradoxes of horsemeat – The challenges of marketing horsemeat in Finland
Jaskari, Minna-Maarit; Leipämaa-Leskinen, Hanna; Syrjälä, Henna (Association of Business Schools Finland, 2015)
articleThis study aims to analyse the different cultural meanings attached to horsemeat consumption in the context of the Finnish market. We take the “meat paradox” as a theoretical starting point and investigate the underlying ... -
Saunascape in the Nexus of Socio-Material Sauna Bathing Practices
Leipämaa-Leskinen, Hanna; Syrjälä, Henna; Kauppinen-Räisänen, Hannele; Jaskari, Minna-Maarit; Patsiaouras, Georgios; Fitchett, James; Earley, AJ (Consumer culture theory consortium, 2020)
articleIn this paper, we introduce the concept of saunascape. To that end, we explore what kind of socio-material practices are carried out within sauna bathing, and thereby discover the elements of saunascape. We focus on ... -
Sustainable anti-consumption of clothing : A systematic literature review
Vesterinen, Essi; Syrjälä, Henna (Elsevier, 21.04.2022)
articleThe fashion system constitutes one of the most unsustainable industries. In response, the majority of the sustainability research has concentrated on finding ways to boost acquisition of greener products, whereas more ... -
“When your dog matches your décor” : object agency of living and non-living entities in home assemblage
Syrjälä, Henna; Norrgrann, Anu; Bajde, Domen; Kjeldgaard, Dannie; Belk, Russell W. (Emerald Publishing Limited, 10.04.2019)
bookPartThis chapter examines two rather extreme examples of non-human entities in home assemblage, interior objects, and companion animals, and how their agency appears distributed with human consumers in assembling home. The ...