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ROLE OF MARKETING IN INNOVATION
Suominen, Veli-Matti (2012)
Pro gradu - tutkielmaThe world has been changing towards a point where companies need to be able to respond to market needs faster and more precisely in order to gain competi-tive advantage. In order to fulfil these needs more effectively the ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.