OSUVA - Selaus tekijän "Santoro, Andrea" mukaan
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THE INTERNATIONALIZATION THROUGH FRANCHISING: CHOICES, LEARNING AND CONTRACT TERMS IN THE FULL-SERVICE RESTAURANT INDUSTRY.
(2013)
Pro gradu - tutkielmaThe purpose of the thesis was to analyse the choices and learning of the franchisor, together with the monetary and non-monetary terms of the franchise contract. The study focused in the full-service restaurant industry. ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
