OSUVA - Selaus tekijän "Saarela, Ilari" mukaan
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Co-branding through successful partner selection: Case Royal Philips Electronics
Saarela, Ilari (2013)
Pro gradu - tutkielmaStrategic alliances and co-branding in particular are often compared to real life marriages, where well thought out partner selection can be the secret to a long and successful marriage. Much has been written about strategic ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.