• Co-branding through successful partner selection: Case Royal Philips Electronics 

      Saarela, Ilari (2013)
      Pro gradu - tutkielma 
      Strategic alliances and co-branding in particular are often compared to real life marriages, where well thought out partner selection can be the secret to a long and successful marriage. Much has been written about strategic ...
      Kokoteksti luettavissa vain Tritonian asiakaskoneilla.