OSUVA - Selaus tekijän "Raappana, Heli Kaarina" mukaan

    • Ethics in Data-Driven Marketing 

      Raappana, Heli Kaarina (01.07.2020)
      Pro gradu -tutkielma
      In today’s digitalized world, people leave trails of data about themselves when operating online. While marketers are eagerly utilizing this data for marketing insights, many consumers have a growing fear of their personal ...