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Mediating role of open innovation between the relationship of Blue ocean strategy and innovation performance, a study of Malaysian industry

Shafiq, Muhammad; Tasmin, Rosmaini; Takala, Josu; Qureshi, Muhammad Imran; Rashid, Mehwish (Science Publishing Corporation, 2018)
article

This paper presents the introduction, literature review and methodology part of a bigger research work. Blue ocean strategy, open innovation strategy and innovation performance are the main constructs of this study. In the ...