OSUVA - Selaus tekijän "Lyytinen, Kalle" mukaan
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How do entrepreneurs create indirect network effects on digital platforms? A study on a multi-sided gaming platform
Ojala, Arto; Lyytinen, Kalle (Routledge, 15.04.2022)
articleDigital platforms play a central role in today’s market-based competition. To build a successful platform, entrepreneurs must pursue indirect network effects and shape multiple sides of the platform. However, the extant ...