• Developing a Nudge Process Model for Marketing in SME Contexts: Case Smartmile 

      Kaaja, Kati (2019)
      Pro gradu - tutkielma 
      Today’s marketer must adjust to constant change creatively. Nudging offers unique potential to develop new ways of influencing consumer behavior. Nudges work by altering the decision environment, steering people towards ...
      Kokoteksti luettavissa vain Tritonian asiakaskoneilla.