OSUVA - Selaus tekijän "Kaaja, Kati" mukaan
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Developing a Nudge Process Model for Marketing in SME Contexts: Case Smartmile
Kaaja, Kati (2019)
Pro gradu - tutkielmaToday’s marketer must adjust to constant change creatively. Nudging offers unique potential to develop new ways of influencing consumer behavior. Nudges work by altering the decision environment, steering people towards ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla.