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Priming shoppers’ well-being goal in grocery stores: Moving toward healthier food choices?

Luomala, Harri T.; Järvinen, Sari; Peltola, Johannes; Pennanen, Kyösti; Sihvonen, Jenniina (Elsevier, 28.04.2023)
article

At the times of obesity epidemic, innovative ways to nudge food shoppers toward healthier choices are needed. Key ideas from the conceptual metaphor processing, food symbolism and contextual priming literatures are synthetized ...